Branding

A new topic to study...how to brand and sell yourself? when i think of different brands, LV, Gucci, Merc-benz, LEGO certain things come to mind that represent those brands, whether it be luxury goods, auto status, best child's toy, and whatever else. So how do you build a brand for yourself? Or launch your own label? Here is an example even though its the most obnoxious one....Hannah Montana/ Miley Cyrus...i see this brand everywhere on everything. That brand is on all types of goods from movies, to music, to games, to toys to fashion, to bboks, to school supplies etc. And it is just a small part of a larger brand..Disney. In the future i want to have my own brand/ franchise/ intellectual property, record label, design consultancy/ corporation. So how do i start building it?