Saturday, April 14, 2012

LUNAR _Europe: VELA_Training_Cycle

Latest project from the LUNAR Europe Studio : Sculpture/Furniture/Training 
Lead Designer: Florian Wubert
"VELA is a cycle trainer that challenges the design expression of current products at home. From a functional object, it transforms into sculpture when not in use to show off the user’s passion for their lifestyle through outstanding aesthetics. Clever integration of beautiful projections around the bike create an immersive training experience. VELA shifts the paradigm of training at home, making it a celebrated activity."...Read More


Sunday, October 31, 2010

Monday, October 25, 2010

Paintings



Discipline in sketching a car (linework, perspective, focal point, shading, composition on page) and discipline as student (just like in the real world) be on time, perfect work, nothing missing better if with some extra quality work (basically better 35 perspective sketches then the 30 requested).

"We ask: “what’s your story?” When some people present sketches within the team, it’s not about mine or Adrian’s opinion (even though Adrian decides at the end of the day, that’s clear), but about the question of what their story is?What makes that design better than any other design?
Why? Tell your story. When you look at a sketch you don’t think about what everyone else thinks about it. First, you as the designer have to like it and be proud of it. You have to feel that it moves you." - Anders Warming